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MARKET RESEARCH: Understand Your Marketplace

Market research is a critical part of strategic thinking and strategic planning. It helps you understand the internal and external environments in which your business or nonprofit organization operates. To make informed decisions during strategic thinking activities, it is imperative that you have current and accurate information about the factors and trends that are impacting your organization. The decisions you make are only as good as the information upon which they are based.

Our Market Research Offerings

The Center for Strategic Change provides a variety of market research activities to help our clients assess their marketplace or individual life. Some of the types of research activities offered include:

Market research
Market Repositioning
Focus Group Facilitation
Online Surveys
Industry Studies
Benchmarking
Best Practices Research
Onsite Interviews
Image and Branding Awareness Studies
Gap Analysis
Surveys
Competitive Intelligence
Rapid Response
Customer Satisfaction Studies
Employee Engagement Studies

You can select a single type of research or combine several to enhance your overall understanding of your marketplace. We involve you in the design of the activity. If you have the capacity, we will incorporate your administrative support to reduce your costs. If your staff is already booked to the maximum, we can handle the activity from start to finish.

We can work with you and your team onsite or remotely using technology to connect us. There are a variety of ways to format the strategic planning process. We will design it to your unique needs and constraints. Contact us for more information.