
If you're tired of spinning your wheels and wondering what to focus on next,
this Purpose to Profit: 10-Day Challenge™ gives you a clear, practical path to move forward with confidence.

Judy Whalen
Founder & CEO
Center for Strategic Change
You Know You Want More...But Something Feels Stuck
You have ideas...but no simple, clear direction
You're busy...but not seeing the results you want
You're unsure what will actually generate income
You start things...but struggle to follow through
You don't need more information - you need CLARITY and a PLAN.
In Just 10 Days...
You'll Go From Unclear to Focused and Moving Forward
This challenge walks you step-by-step through a simple strategic thinking process.
You will clarify:
your purpose,
identify real opportunities,
develop your game plan for focused action, and
implement it to achieve meaningful results.
No fluff. No overwhelm.
Just strategic thinking that results in clear direction and practical steps you can implement immediately.
By the End of This Challenge, You Will Have:
Your purpose (mission) simply stated
A clear sense of direction
Identified opportunities in your market
A focused action plan
Confidence in what to do next
Momentum you can build on
This Challenge Is...
Simple. Focused. Action Oriented.
Days 1 - 3
Clarifying Your Purpose & Direction
Days 4 - 6
Identifying Your Market Opportunities
Days 7 - 9
Building Your Action Plan
Day 10
Committing to Focused Action
Each Day of the Challenge Includes...
An email message introducing the topic
A short video lesson
A worksheet to guide your strategic thinking
Additional resources
Lifetime Access to the Challenge portal and all materials so you can refer to it as needed
This Challenge Is For You If:
You're a business owner or aspiring entrepreneur
You feel stuck or unclear about your next step
You want to turn your ideas into income
You're ready to take consistent, focused action
Meet Your Facilitator

With over 30 years of experience helping business owners, nonprofit leaders, and entrepreneurs gain clarity, focus, and direction, Judy Whalen brings a practical, results-driven approach to turning ideas into action.
Through her work at the Center for Strategic Change, she helps clients move forward with confidence—without overwhelm—by focusing on what matters most.
Judy has mastered the art of getting clients to embrace strategic thinking. This helps clients to get the clarity they need to make effective decisions, get unstuck, and take consistent action to move towards their goals.
Get Started Today
Join the Purpose to Profit 10-Day Challenge™ and start building your clarity, focus, and momentum.
Only $17
Lifetime Access
Includes:
Comprehensive 10-module online course, available on-demand for flexible learning
Daily short introductory videos to kick off each topic and keep you engaged
"Thinksheets" designed to sharpen your strategic thinking throughout the Challenge
Lesson-specific worksheets to reinforce learning and support practical application
Monthly/quarterly Baseline Assessment Worksheets to track your progress and growth
Curated resources for ongoing reference and future use beyond the Challenge
Lifetime access to all materials for as long as the course remains available
You Don't Need Another Idea. You Need a Plan!
This is your opportunity to stop overthinking and start moving forward - with clarity, confidence, and purpose.
You already have the ideas.
Now it's time to turn them into results.

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